López Sánchez, J. A.; Santos Vijande, M. L.; … - In: Investigaciones europeas de Dirección y Economía de … 14 (2008) 1, pp. 177-196
The aim of this paper is to study the effect of trust and commitment in customer value creation. Thus, firstly, the different value creating functions in business relationships are examined. Next, the conceptual model that connects trust and commitment with the value creating functions is...