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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Khamis, Susie
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Chan, Kaye
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International journal of entrepreneurship and small business
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International journal of market research
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Journal of historical research in marketing
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ECONIS (ZBW)
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Indigenous research methods to build an uncontested space for marketing insight
Chan, Kaye
;
Khamis, Susie
;
Taylor, Maureen
;
Waller, David
- In:
International journal of market research
65
(
2023
)
6
,
pp. 796-811
Persistent link: https://www.econbiz.de/10014427218
Saved in:
2
The ironic marketing of heritage and nostalgia : the branding of Bushells tea, 1983-c.1990
Khamis, Susie
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 358-374
Persistent link: https://www.econbiz.de/10011626965
Saved in:
3
An image worth bottling : the branding of King Island Cloud Juice
Khamis, Susie
- In:
International journal of entrepreneurship and small business
9
(
2010
)
4
,
pp. 434-446
Persistent link: https://www.econbiz.de/10003960688
Saved in:
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