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~type_genre:"Aufsatz in Zeitschrift"
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Jahrbuch der Absatz- und Verbrauchsforschung
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Lebenswelten in der Marktforschung : Ergebnisse aus der Praxis
Kleining, Gerhard
;
Prester, Hans-Georg
;
Frank, Ronald
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
3
,
pp. 212-241
Persistent link: https://www.econbiz.de/10003392266
Saved in:
2
Familien-Lebenswelten : eine neue Marktsegmentation von Haushalten
Kleining, Gerhard
;
Prester, Hans-Georg
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10001407713
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