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~type_genre:"Aufsatz in Zeitschrift"
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Zielgruppen-Segmentierung auf Basis von Stil-Präferenzen : ikonische Symbole im Exterior-Design
Kortus-Schultes, Doris
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 63-79
Persistent link: https://www.econbiz.de/10003818256
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Autobranche: Kultur und soziale Praktiken als Ansatzpunkte zur Zielgruppensegmentierung
Kortus-Schultes, Doris
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 343-355
Persistent link: https://www.econbiz.de/10003950193
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