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~type_genre:"Aufsatz in Zeitschrift"
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Lemmens, Aurélie
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Enhancing donor agency to improve charitable giving : strategies and heterogeneity
Esterzon, Emilie
;
Lemmens, Aurélie
;
Van den Bergh, Bram
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 636-655
Persistent link: https://www.econbiz.de/10014325394
Saved in:
2
Six methods for latent moderation analysis in marketing research : a comparison and guidelines
Pieters, Constant
;
Pieters, Rik
;
Lemmens, Aurélie
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 941-962
Persistent link: https://www.econbiz.de/10013389255
Saved in:
3
Managing churn to maximize profits
Lemmens, Aurélie
;
Gupta, Sunil
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 956-973
Persistent link: https://www.econbiz.de/10012305118
Saved in:
4
Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas
;
Lemmens, Aurélie
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
Saved in:
5
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
Saved in:
6
Measuring and testing Granger causality over the spectrum : an application to European production expectation surveys
Lemmens, Aurélie
;
Croux, Christophe
;
Dekimpe, Marnik G.
- In:
International journal of forecasting
24
(
2008
)
3
,
pp. 414-431
Persistent link: https://www.econbiz.de/10003764106
Saved in:
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