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~type_genre:"Aufsatz in Zeitschrift"
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Abnormal returns
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Ankündigungseffekt
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Ereignisstudie
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capital structure
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cost of selling
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Lim, Leon Gim
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Tuli, Kapil R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Customer satisfaction and its impact on the future costs of selling
Lim, Leon Gim
;
Tuli, Kapil R.
;
Grewal, Rajdeep
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 23-44
Persistent link: https://www.econbiz.de/10012231605
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2
Investors' evaluations of price-increase preannouncements
Lim, Leon Gim
;
Tuli, Kapil R.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 359-377
Persistent link: https://www.econbiz.de/10011943212
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