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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Mahan, Joseph E."
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Sportmarketing
3
Sports marketing
3
Internet marketing
2
Online-Marketing
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Sport
2
Sports
2
Advertising
1
Advertising effects
1
Arbeitsgruppe
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Gambling
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Gender
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Innovation adoption
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Innovationsakzeptanz
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Involvement
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Konsumentenverhalten
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Operations Research
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Preismanagement
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Price discrimination
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Professional sport philanthropy
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Professional sports
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Article
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Aufsatz in Zeitschrift
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6
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English
6
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Mahan, Joseph E.
6
Drayer, Joris
2
Frascella, Vincent P.
1
Funk, Daniel C.
1
Inoue, Yuhei
1
Jordan, Jeremy S.
1
Kent, Aubrey
1
Lim, Choong Hoon
1
McDaniel, Stephen R.
1
Seo, Won Jae
1
Shapiro, Stephen L.
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Sparvero, Emily
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Sport management review
2
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
6
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1
Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction
Mahan, Joseph E.
;
Seo, Won Jae
;
Jordan, Jeremy S.
; …
- In:
Sport management review
18
(
2015
)
2
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011333360
Saved in:
2
Examining the relationship between legitimacy-building strategies and firm revenues
Drayer, Joris
;
Frascella, Vincent P.
;
Shapiro, Stephen L.
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 464-484
Persistent link: https://www.econbiz.de/10010482295
Saved in:
3
Enhancing the benefits of professional sport philanthropy : the roles of corporate ability and communication strategies
Inoue, Yuhei
;
Mahan, Joseph E.
;
Kent, Aubrey
- In:
Sport management review
16
(
2013
)
3
,
pp. 314-325
Persistent link: https://www.econbiz.de/10009787473
Saved in:
4
Gambling and fantasy : an examination of the influence of money on fan attitudes and behaviors
Mahan, Joseph E.
;
Drayer, Joris
;
Sparvero, Emily
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10009665737
Saved in:
5
Examining the predictors of consumer response to sport marketing via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
6
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
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