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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Mai, Enping"
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Aufsatz in Zeitschrift
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Mai, Enping
16
Yang, Jun
5
Haytko, Diana L.
3
Taillon, Brian J.
3
Ben-Ur, Joseph
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Chen, Haozhe
2
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ECONIS (ZBW)
16
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1
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16
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1
The contribution of managerial ability on customer satisfaction : an empirical investigation
Ngo, Thanh
;
Mai, Enping
;
Siguaw, Judy
;
Jory, Surendranath R.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 343-369
Persistent link: https://www.econbiz.de/10014303242
Saved in:
2
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
Saved in:
3
How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation
Mai, Enping
;
Ketron, Seth
- In:
Journal of business research : JBR
140
(
2022
),
pp. 684-692
Persistent link: https://www.econbiz.de/10013040707
Saved in:
4
How advertisements mixing black and white actors affect consumer intent : perceived authenticity can strengthen responses to interracial advertising
Mai, Enping
;
Haytko, Diana L.
;
Taillon, Brian J.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 252-270
Persistent link: https://www.econbiz.de/10013435302
Saved in:
5
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
6
The impacts of information factors and health beliefs on attitudes towards social distancing behaviour during COVID-19
Mai, Enping
;
Taillon, Brian J.
;
Haytko, Diana L.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1933-1953
Persistent link: https://www.econbiz.de/10013206299
Saved in:
7
COVID-19 information : does political affiliation impact consumer perceptions of trust in the source and intent to comply?
Haytko, Diana L.
;
Mai, Enping
;
Taillon, Brian J.
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 98-115
Persistent link: https://www.econbiz.de/10012695251
Saved in:
8
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
9
Expanding servicescape dimensions with safety : an exploratory study
Siguaw, Judy A.
;
Mai, Enping
;
Wagner, Judy A.
- In:
Services marketing quarterly
40
(
2019
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012179165
Saved in:
10
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
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