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~type_genre:"Aufsatz in Zeitschrift"
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Airline
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Ankündigungseffekt
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Announcement effect
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Brand image
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Börsenkurs
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Consumer behaviour
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Ereignisstudie
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Aufsatz in Zeitschrift
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English
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Martinez, Richard J.
3
Artz, Kendall W.
1
Eden, Lorraine
1
Janney, Jay J.
1
Levitas, Edward
1
Norman, Patricia M.
1
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Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Small business economics : an entrepreneurship journal
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ECONIS (ZBW)
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Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence
Martinez, Richard J.
;
Janney, Jay J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
Saved in:
2
Does it pay to be different? : competitive non-conformity under different regulatory regimes
Norman, Patricia M.
;
Artz, Kendall W.
;
Martinez, Richard J.
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1135-1143
Persistent link: https://www.econbiz.de/10003560642
Saved in:
3
The production, transfer and spillover of technology : comparing large and small multinationals as technology producers
Eden, Lorraine
- In:
Small business economics : an entrepreneurship journal
9
(
1997
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10001222458
Saved in:
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