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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"O'Leary, Bay"
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Aufsatz in Zeitschrift
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Korgaonkar, Pradeep
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O'Leary, Bay
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O'Leary, Kathleen Bay
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Ben Mrad, Selima
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Goldring, Deborah
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Petrescu, Maria
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Becerra, Enrique
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Branchik, Blaine J.
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ECONIS (ZBW)
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Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
Saved in:
2
Incentivized reviews : promising the moon for a few stars
Petrescu, Maria
;
O'Leary, Kathleen Bay
;
Goldring, Deborah
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
Saved in:
3
Funny, scary, dead : negative depictions of male homosexuality in American advertising
Branchik, Blaine J.
;
O'Leary, Kathleen Bay
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
Saved in:
4
Product classifications, consumer characteristics, and patronage preferences
Korgaonkar, Pradeep
;
Becerra, Enrique
;
O'Leary, Bay
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003989686
Saved in:
5
Critical factors to successful website development: opinions of website designers and developers
Korgaonkar, Pradeep
;
O'Leary, Bay
;
Silverblatt, Ronnie
- In:
International journal of e-business research : an …
5
(
2009
)
4
,
pp. 39-54
Persistent link: https://www.econbiz.de/10003891592
Saved in:
6
Product, marketing and web site attributes discriminating between successful and failed Internet businesses
Korgaonkar, Pradeep
;
O'Leary, Bay
- In:
Journal of internet commerce
7
(
2008
)
4
,
pp. 485-512
Persistent link: https://www.econbiz.de/10003800836
Saved in:
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