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~type_genre:"Aufsatz in Zeitschrift"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A model for the construction of country-specific yet internationally comparable short-form marketing scales
Jong, Martijn G. de
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 674-689
Persistent link: https://www.econbiz.de/10003885000
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