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~type_genre:"Aufsatz in Zeitschrift"
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Viassone, Milena
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Pantano, Eleonora
4
Serravalle, Francesca
4
Tardivo, Giuseppe
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Profumo, Giorgia
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Grimmer, Martin
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Mazzi, Chiara
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Passeri, Riccardo
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1
Metaverse and the fashion industry : a systematic literature review
Profumo, Giorgia
;
Testa, Ginevra
;
Viassone, Milena
;
Ben …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 131-154
Persistent link: https://www.econbiz.de/10014529982
Saved in:
2
Does product involvement drive consumer flow state in the AR environment? : a study on behavioural responses
Serravalle, Francesca
;
Vanheems, Régine
;
Viassone, Milena
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014253471
Saved in:
3
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
4
Has COVID-19 pushed digitalisation in SMEs? : the role of entrepreneurial orientation
Penco, Lara
;
Profumo, Giorgia
;
Serravalle, Francesca
; …
- In:
Journal of small business & enterprise development
30
(
2023
)
2
,
pp. 311-341
Persistent link: https://www.econbiz.de/10014286402
Saved in:
5
Inclusive or exclusive? : investigating how retail technology can reduce old consumers' barriers to shopping
Pantano, Eleonora
;
Viassone, Milena
;
Boardman, Rosy
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366382
Saved in:
6
Sensory disclosure in an augmented environment : memory of touch and willingness to buy
Serravalle, Francesca
;
Viassone, Milena
;
Del Chiappa, …
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
4
,
pp. 401-417
Persistent link: https://www.econbiz.de/10013486214
Saved in:
7
Mobile augmented reality as an internationalization tool in the "Made In Italy" food and beverage industry
Penco, Lara
;
Serravalle, Francesca
;
Profumo, Giorgia
; …
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1179-1209
Persistent link: https://www.econbiz.de/10012656541
Saved in:
8
Does the stakeholder engagement result in new drinks? : evidence from family owned SMEs
Pantano, Eleonora
;
Priporas, Constantinos-Vasilios
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 185-194
Persistent link: https://www.econbiz.de/10012416958
Saved in:
9
On the choice of a mountain tourist destination : the evaluation of drivers by young people
Viassone, Milena
- In:
Enlightening tourism : ET ; a pathmaking journal
2
(
2012
)
2
,
pp. 96-116
Persistent link: https://www.econbiz.de/10009711379
Saved in:
10
What image for ethical food?
Grimmer, Martin
;
Viassone, Milena
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 542-559
Persistent link: https://www.econbiz.de/10011847149
Saved in:
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