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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Yang, Botao"
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Consumer behaviour
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ATM cards
1
B-to-B-Marketing
1
Behavioral economics
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Aufsatz in Zeitschrift
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English
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Yang, Botao
6
Chiang, Jeongwen
1
Ching, Andrew
1
Dutta, Shantanu
1
Goldfarb, Avi
1
Luo, Lan
1
Ratchford, Brian Thomas
1
Shi, Mengze
1
Wang, Jue
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Yang, Sha
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Yue, Lori Qingyuan
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Journal of marketing research : JMR
2
Administrative science quarterly : ASQ
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
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ECONIS (ZBW)
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1
Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao
;
Yang, Sha
;
Dutta, Shantanu
- In:
Marketing science
41
(
2022
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
Saved in:
2
Contesting commercialization : political influence, responsive authoritarianism, and cultural resistance
Yue, Lori Qingyuan
;
Wang, Jue
;
Yang, Botao
- In:
Administrative science quarterly : ASQ
64
(
2019
)
2
,
pp. 435-465
Persistent link: https://www.econbiz.de/10012176847
Saved in:
3
Dyad calling behavior : asymmetric power and tie strength dynamics
Shi, Mengze
;
Yang, Botao
;
Chiang, Jeongwen
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 63-79
Persistent link: https://www.econbiz.de/10011873136
Saved in:
4
Dynamics of consumer adoption of financial innovation : the case of ATM cards
Yang, Botao
;
Ching, Andrew
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 903-922
Persistent link: https://www.econbiz.de/10010347819
Saved in:
5
Why we do what we do : a model of activity consumption
Luo, Lan
;
Ratchford, Brian Thomas
;
Yang, Botao
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10009715264
Saved in:
6
Are all managers created equal?
Goldfarb, Avi
;
Yang, Botao
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 612-622
Persistent link: https://www.econbiz.de/10003896209
Saved in:
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