Xing, Chao; Zhang, Yuming; Tripe, David - In: Journal of business ethics : JBE 191 (2024) 4, pp. 793-810
We explore success drivers of reward-based crowdfunding for poverty alleviation in China. The results from our econometric modeling using data from 4375 reward-based crowdfunding campaigns suggest that poverty alleviation campaigns, as compared to ordinary ones, benefit from higher funded...