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~type_genre:"Aufsatz in Zeitschrift"
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Audience engagement
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audience engagement
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2
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#Fail
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Aufsatz in Zeitschrift
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Bengtsson, Linda Ryan
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Edlom, Jessica
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Enders, Albrecht
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Gerstner, Wolf-Christian
1
Hambrick, Donald C.
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Hirsch, Peter B.
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Kalynets, Kateryna
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Kumar, V.
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
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Arts and the market : AAM
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JMM : the international journal on media management
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Journal of business research : JBR
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ECONIS (ZBW)
8
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1
Commodifying participation through choreographed engagement : the Taylor Swift case
Bengtsson, Linda Ryan
;
Edlom, Jessica
- In:
Arts and the market : AAM
13
(
2023
)
2
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014343040
Saved in:
2
Marketing solutions to promote branding in eSports
Kalynets, Kateryna
;
Krykavskyy, Viktor
- In:
Technology audit and production reserves
3
(
2022
)
4/65
,
pp. 20-25
Persistent link: https://www.econbiz.de/10013326651
Saved in:
3
Tweeting like Elon? : provocative language, new-venture status, and
audience
engagement
on social media
Seigner, Benedikt David Christian
;
Milanov, Hana
; …
- In:
Journal of business venturing
38
(
2023
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014283331
Saved in:
4
Beyond the box office : a conceptual framework for the drivers of
audience
engagement
Rubin, Dan
;
Mohr, Iris
;
Kumar, V.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 473-488
Persistent link: https://www.econbiz.de/10013459870
Saved in:
5
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
6
How are arts organizations responding to critique in the digital age?
Johnson, Jennifer Wiggins
;
Preece, Stephen B.
;
Song, Chanho
- In:
Arts and the market
6
(
2016
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10011580958
Saved in:
7
The flashing of fireflies
Hirsch, Peter B.
- In:
Journal of business strategy
37
(
2016
)
3
,
pp. 52-56
Persistent link: https://www.econbiz.de/10011595068
Saved in:
8
CEO narcissism,
audience
engagement
, and organizational adoption of technological discontinuities
Gerstner, Wolf-Christian
;
König, Andreas
;
Enders, Albrecht
- In:
Administrative science quarterly : ASQ ; dedicated to …
58
(
2013
)
2
,
pp. 257-291
Persistent link: https://www.econbiz.de/10009754689
Saved in:
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