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subject:"Marketing concept"
(19 results)
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Are key marketing topics adequately covered in strategic management?
David, Meredith E.
;
David, Fred R.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 405-417
Persistent link: https://www.econbiz.de/10011743032
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Development or regress of the systems products' sphere against the megatrends' background of the second decade of the twenty-first century : reflections, attempts at assessment
Żabiński, Leszek
- In:
Journal of economics & management
22
(
2015
)
4
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011534389
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