Thanh Ho; Nguyen, Suong; Nguyen, Huong; Nguyen, Ngoc; … - In: Business systems research : a system view accross … 14 (2023) 1, pp. 26-53
RFMD model (D-Demographic) with a combination of behavioural and demographic variables. Customer segmentation can be … performed effectively using the RFMD model, K-Means, and K-Prototype algorithms. Results: The extended model is applied to the …