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~type_genre:"Aufsatz in Zeitschrift"
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Bernoulli’s Hypothesis
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Brand heritage
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Brand image
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Consumer behaviour
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Difference Comparison
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Logarithmic Utility Function
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Weber Fechner law
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Weber-Fechner Law
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Weber-Fechner law
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Aufsatz in Zeitschrift
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Lin, Chien-Huang
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Pecot, Fabien
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Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
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Distortion of price discount perceptions through the left-digit effect
Lin, Chien-Huang
;
Wang, Jyh-Wen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10011653746
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An axiomatic derivation of the logarithmic function as a cardinal utility function on money income levels
Miyake, Mitsunobu
- In:
Theoretical economics letters
4
(
2014
)
1
,
pp. 7-11
Persistent link: https://www.econbiz.de/10010372546
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