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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"brand usage"
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Brand management
14
Consumer behaviour
14
Konsumentenverhalten
14
Markenführung
14
Brand image
11
Markenimage
11
Brand
8
Markenartikel
8
Internet marketing
5
Online-Marketing
5
brand usage
5
Advertising
4
Advertising effects
4
Beziehungsmarketing
4
Relationship marketing
4
Werbewirkung
4
Werbung
4
Customer satisfaction
3
Kundenzufriedenheit
3
Perception
3
Social Web
3
Social web
3
Wahrnehmung
3
brand trust
2
brand usage intent
2
Advertising recall
1
Arbeitszufriedenheit
1
Attention
1
Brand Usage Intention
1
Brand extension
1
Brand familiarity
1
Brand usage
1
Brand usage intent
1
Brand usage intention
1
Brand usage-bias
1
Cause-Related Marketing
1
Cause-related marketing
1
Children
1
China
1
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Aufsatz in Zeitschrift
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15
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English
15
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Romaniuk, Jenni
3
Cohen, Justin
2
Faulkner, Margaret
2
Kennedy, Rachel
2
Nguyen, Cathy
2
Abraham, Mathew
1
Beal, Virginia
1
Bellman, Steven
1
Bogomolova, Svetlana
1
Castillo-Villar, Fernando Rey
1
Corsi, Armando Maria
1
Dall'Olmo Riley, Francesca
1
Daly, Tim
1
Dey, Dipanjan Kumar
1
Evers, Uwana
1
George, Ajimon
1
Guido, Francesca
1
Hand, Chris
1
Harrigan, Paul
1
Hartnett, Nicole
1
Huang, Ava
1
Joseph, Ajay
1
Joseph, Eric Thomas
1
Kaushik, Arun Kumar
1
Kumar, Vikas
1
Lee, Seonjeong
1
Long Thang Van Nguyen
1
McLeay, Fraser
1
Miles, Morgan P.
1
Mohanty, Pankaj Kumar
1
Nayak, Rajkishore
1
Nenycz-Thiel, Magda
1
Osburg, Victoria Sophie
1
Page, Bill
1
Patterson, Anthony
1
Perera, Charitha Harshani
1
Phua, Peilin
1
Sharp, Byron
1
Simmonds, Lucy
1
Trinh, Giang
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Journal of business research : JBR
3
International journal of market research
2
Journal of retailing and consumer services
2
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of service research
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ECONIS (ZBW)
15
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1
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10
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15
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1
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
2
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
3
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
4
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
Saved in:
5
Measuring advertising's effect on mental availability
Vaughan, Kelly
;
Corsi, Armando Maria
;
Beal, Virginia
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
Saved in:
6
Replaced by a robot : service implications in the age of the machine
McLeay, Fraser
;
Osburg, Victoria Sophie
;
Yoganathan, Vignesh
- In:
Journal of service research
24
(
2021
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10012426765
Saved in:
7
Moderating effects of prior
brand
usage
on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
8
Applying the multisensory sculpture technique to explore the role of
brand
usage
on multisensory brand experiences
Castillo-Villar, Fernando Rey
;
Villasante-Arellano, Ana …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305165
Saved in:
9
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
10
Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
Saved in:
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