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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"multi-method approach"
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Multi-method approach
10
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
3
Relationship marketing
3
Bewertung
2
Brand image
2
Environment
2
Evaluation
2
Markenimage
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
Sustainability
2
Sustainable development
2
Umwelt
2
Alignment
1
Attitudinal brand loyalty
1
Augmented reality
1
Behavioral loyalty
1
Berichtswesen
1
Betriebliche Wertschöpfung
1
Brand equity
1
Brand management
1
BtoC (business-to-consumers) online brand community
1
Business ethics
1
Competitive environment analysis
1
Conceptual framework
1
Consumer aspirations
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Customer relationship data
1
Customer satisfaction
1
Data Mining
1
Data envelopment analysis
1
Data mining
1
Data-Envelopment-Analyse
1
E-Learning
1
E-learning
1
Ecosystem
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Article
12
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Aufsatz in Zeitschrift
Article in journal
12
Case Study
1
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1
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English
12
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All
Arunachalam, S.
1
Back, Ki-Joon
1
Bahadir, S. Cem
1
Bala, Pradip Kumar
1
Beckmann, Janpeter
1
Bharadwaj, Sundar G.
1
Biong, Harald
1
Brynhildur Davíðsdóttir
1
Cook, David
1
Desai, Kalpesh Kaushik
1
Eberle, Ulrike
1
Flor, Nick
1
Freundlieb, Michael
1
Gambetti, Rossella C.
1
Gong, Yeming
1
Graffigna, Guendalina
1
Gräuler, Matthias
1
Guesalaga, Rodrigo
1
Gupta, Ashish
1
Hariharan, Vijay Ganesh
1
Helga Ögmundardóttir
1
Hermann, Christoph
1
Inman, J. Jeffrey
1
Jain, Rashmi
1
Kidwell, Roland E.
1
Kühnen, Michael
1
Laura Malinauskaite
1
Lee, Aejoo
1
Li, Han
1
Liu, Jiawen
1
Nygaard, Arne
1
Park, Jungkun
1
Ray, Arghya
1
Schaltegger, Stefan
1
Schmid, Marianne
1
Silkoset, Ragnhild
1
Silva, Samanthi
1
Srivastava, Amit Kumar
1
Sushil
1
Talukdar, Debabrata
1
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European journal of operational research : EJOR
1
International journal of business information systems : IJBIS
1
International journal of production economics
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Management research review
1
Marketing theory
1
NachhaltigkeitsManagementForum
1
Service business
1
The international journal of productivity and performance management : IJPPM
1
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ECONIS (ZBW)
12
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1
How can topic-modelling of user-reviews reshape market surveys? : exploring factors influencing usage intention of e-learning services through a novel
multi-method
approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Jain, Rashmi
- In:
International journal of business information systems : …
40
(
2022
)
2
,
pp. 259-284
Persistent link: https://www.econbiz.de/10013343216
Saved in:
2
Socio-cultural valuation of whale ecosystem services in Skjálfandi Bay, Iceland
Laura Malinauskaite
;
Cook, David
;
Brynhildur Davíðsdóttir
- In:
Ecological economics : the transdisciplinary journal of …
180
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012820398
Saved in:
3
Who will use augmented reality? : an integrated approach based on text analytics and field survey
Li, Han
;
Gupta, Ashish
;
Zhang, Jie
;
Flor, Nick
- In:
European journal of operational research : EJOR
281
(
2020
)
3
,
pp. 502-516
Persistent link: https://www.econbiz.de/10012157378
Saved in:
4
New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
Saved in:
5
Contributions to the sustainable development goals in life cycle sustainability assessment : insights from the handprint research project
Kühnen, Michael
;
Silva, Samanthi
;
Beckmann, Janpeter
; …
- In:
NachhaltigkeitsManagementForum
27
(
2019
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012013081
Saved in:
6
Shopper marketing moderators of the brand equity : behavioral loyalty relationship
Hariharan, Vijay Ganesh
;
Desai, Kalpesh Kaushik
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 91-104
Persistent link: https://www.econbiz.de/10011815372
Saved in:
7
A DEA-based approach for competitive environment analysis in global operations strategies
Liu, Jiawen
;
Gong, Yeming
;
Zhu, Joe
;
Zhang, Jinlong
- In:
International journal of production economics
203
(
2018
),
pp. 110-123
Persistent link: https://www.econbiz.de/10011900268
Saved in:
8
Leading by example : values-based strategy to instill ethical conduct
Nygaard, Arne
;
Biong, Harald
;
Silkoset, Ragnhild
; …
- In:
Journal of business ethics : JOBE
145
(
2017
)
1
,
pp. 133-139
Persistent link: https://www.econbiz.de/10011757730
Saved in:
9
Alignment : the foundation of effective strategy execution
Srivastava, Amit Kumar
;
Sushil
- In:
The international journal of productivity and …
66
(
2017
)
8
,
pp. 1043-1063
Persistent link: https://www.econbiz.de/10011814380
Saved in:
10
Effects of customer personal characteristics on the satisfaction-loyalty link : a
multi-method
approach
Lee, Aejoo
;
Back, Ki-Joon
;
Park, Jungkun
- In:
Service business
11
(
2017
)
2
,
pp. 279-297
Persistent link: https://www.econbiz.de/10011732366
Saved in:
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