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~type_genre:"Aufsatz in Zeitschrift"
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Novel products
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Actor engagement
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Aufsatz in Zeitschrift
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Barauskaite, Dovile
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Conduit, Jodie
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Elverum, Christer W.
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Fennis, Bob Michaël
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Gineikiene, Justina
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Koningsbruggen, Guido M. van
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of engineering and technology management : JET-M
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Marketing theory
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ECONIS (ZBW)
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Stress can help or hinder novelty seeking : the role of consumer life history strategies
Gineikiene, Justina
;
Fennis, Bob Michaël
;
Barauskaite, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1042-1058
Persistent link: https://www.econbiz.de/10013471032
Saved in:
2
Initiating actor engagement with
novel
products
Wong, Diana Ayi
;
Conduit, Jodie
;
Plewa, Carolin
- In:
Marketing theory
20
(
2020
)
3
,
pp. 299-319
Persistent link: https://www.econbiz.de/10012271441
Saved in:
3
On the use of directional and incremental prototyping in the development of high novelty products : two case studies in the automotive industry
Elverum, Christer W.
;
Welo, Torgeir
- In:
Journal of engineering and technology management : JET-M
38
(
2015
),
pp. 71-88
Persistent link: https://www.econbiz.de/10011437189
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