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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Brand extension"
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Subject
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Brand extension
368
Markentransfer
368
Consumer behaviour
249
Konsumentenverhalten
249
Brand management
225
Markenführung
225
Brand image
207
Markenimage
207
Brand
73
Markenartikel
71
brand extension
31
Luxury goods
30
Luxusgüter
30
Brand extensions
29
USA
26
United States
26
Marketing management
24
Marketingmanagement
24
Beziehungsmarketing
22
Erfolgsfaktor
22
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22
Produktentwicklung
22
Relationship marketing
22
Success factor
22
Advertising effects
18
Werbewirkung
18
Bewertung
16
Evaluation
16
Corporate reputation
14
Firmenimage
14
India
13
Indien
13
Sponsoring
13
Sponsorship
13
brand extensions
13
Innovation
12
Brand architecture
11
Markenarchitektur
11
Product quality
11
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11
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Undetermined
122
Free
11
Type of publication
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Article
371
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
371
Aufsatz im Buch
57
Book section
57
Hochschulschrift
48
Thesis
35
Graue Literatur
19
Non-commercial literature
19
Working Paper
16
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research-article
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Reprint
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Case study
9
Fallstudie
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review
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364
German
6
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1
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Boisvert, Jean
10
Phau, Ian
6
Völckner, Franziska
6
Dwivedi, Abhishek
5
Merrilees, Bill
5
Pina, José M.
5
Sattler, Henrik
5
Walsh, Patrick
5
Bravo, Rafael
4
Dens, Nathalie
4
Hem, Leif E.
4
Iversen, Nina M.
4
Keller, Kevin Lane
4
Pelsmacker, Patrick de
4
Wiedmann, Klaus-Peter
4
Bei, Lien-ti
3
Dall'Olmo Riley, Francesca
3
Faßnacht, Martin
3
Goodstein, Ronald Charles
3
Gürhan-Canli, Zeynep
3
Hennig-Thurau, Thorsten
3
John, Deborah Roedder
3
Joshi, Richa
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mao, Huifang
3
Mariadoss, Babu John
3
Mathur, Pragya
3
Milberg, Sandra J.
3
Monga, Alokparna Basu
3
Park, Jungkun
3
Punyatoya, Plavini
3
Sharma, Narendra K.
3
Sichtmann, Christina
3
Srivastava, Kavita
3
Veg-Sala, Nathalie
3
Wilson, Jonathan A. J.
3
Yadav, Rajan
3
Ahluwalia, Rohini
2
Albrecht, Carmen-Maria
2
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The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Paradigm : the journal of Institute of Management Technology
3
Sport management review
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
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ECONIS (ZBW)
371
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1
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10
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371
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date (oldest first)
1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
3
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
4
NPS spillover in brand extensions : an empirical study
Cho, Jihoon
;
Walker, Doug
;
Nowlin, Edward L.
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 359-371
Persistent link: https://www.econbiz.de/10014584493
Saved in:
5
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
6
Influential factors of brand extension among university students : case for Pakistan
Orangzab
;
Sajjad, Muhammad
;
Zulfiqar, Muhammad Umair
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 278-292
Persistent link: https://www.econbiz.de/10013161918
Saved in:
7
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
8
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
Saved in:
9
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
10
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
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