Mau, Gunnar (ed.); Schweizer, Markus (ed.); … - 2023
This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation …, it shows how a coherent store design can be created in harmony with the retail brand. The central challenge here is the …-centric development and implementation of their strategy and total store design. Christoph Oriet has more than 30 years of experience in …