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~type_genre:"Biografie"
~type_genre:"Conference proceedings"
~type_genre:"Working Paper"
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Search: subject:"Marketingtheorie"
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Marketingtheorie
211
Marketing theory
205
Theorie
65
Theory
64
USA
50
United States
49
Marketing
41
Marketingmanagement
41
Marketing management
40
Economists
32
Ökonomen
32
Konsumentenverhalten
24
Consumer behaviour
23
Beziehungsmarketing
16
Relationship marketing
16
Market research
15
Marktforschung
15
Markenführung
12
Brand management
11
Selling
11
Verkauf
11
Markenartikel
10
Brand
9
Corporate Social Responsibility
8
Bibliometrics
7
Bibliometrie
7
Deutschland
7
Germany
7
Dienstleistungsmarketing
6
Innovation diffusion
6
Innovationsdiffusion
6
International marketing
6
Internationales Marketing
6
Marktanteil
6
Services marketing
6
Brand image
5
Corporate social responsibility
5
Markenimage
5
Market share
5
Preiselastizität
5
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Free
57
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3
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Book / Working Paper
174
Article
36
Journal
1
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Biografie
Conference proceedings
Working Paper
Article in journal
1,218
Aufsatz in Zeitschrift
1,218
Aufsatz im Buch
557
Book section
557
Collection of articles of several authors
203
Sammelwerk
203
Hochschulschrift
191
Graue Literatur
188
Non-commercial literature
188
Lehrbuch
183
Reprint
180
Textbook
166
Thesis
156
Arbeitspapier
118
Konferenzschrift
85
Aufsatzsammlung
81
Bibliografie enthalten
67
Bibliography included
67
Festschrift
42
Glossar enthalten
40
Glossary included
40
Biography
34
Collection of articles written by one author
27
Sammlung
27
Case study
24
Fallstudie
24
Handbook
18
Handbuch
18
Mehrbändiges Werk
18
Multi-volume publication
18
Einführung
10
Bibliografie
9
Conference paper
9
Konferenzbeitrag
9
Dissertation u.a. Prüfungsschriften
8
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8
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8
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English
172
German
35
French
5
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1
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Franses, Philip Hans
7
Bultez, Alain V.
5
Burmann, Christoph
4
Grönroos, Christian
4
Jones, D. G. Brian
4
Smith, N. Craig
4
Stremersch, Stefan
4
Verhoef, Peter C.
4
Oest, Rutger van
3
Spotts, Harlan E.
3
Aaker, Jennifer
2
Betts-Outland, Harriette
2
Brasel, S. Adam
2
Chatrath, Stefan
2
Dannewald, Till
2
Dekimpe, Marnik G.
2
Dietz, Bart
2
Fournier, Susan
2
Heerde, Harald J. van
2
Horn, Henrik
2
Kreis, Henning
2
Möller, K. E. Kristian
2
Naert, Philippe Antoine
2
Ormrod, Robert P.
2
Pasquier, Martial
2
Robson, Julie
2
Shy, Oz
2
Silberhorn, Nadja
2
Sárváry, Miklós
2
Van Den Bulte, Christophe
2
Veldung, Susanne
2
Verbeke, Willem J. M. I.
2
Voeth, Markus
2
Waßmann, Jan
2
Albert, Lars
1
Alderson, Wroe
1
Andrew, Stephen T.
1
Angelmar, Reinhard
1
Anttila, Mai
1
Ashraf, Samreen
1
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Institution
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American Marketing Association
20
Erasmus Research Institute of Management
7
Academy of Marketing
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
European Marketing Academy
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
ICORIA <10, 2011, Berlin>
1
IMP Group
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Brand Management <2, 2010, Ghaziabad>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <4, 2006, Sankt Gallen>
1
Panepistēmio Kypru / Department of Economics
1
Summer AMA Conference <2017, San Francisco, Calif.>
1
Summer Educators' Conference <2010, Boston, Mass.>
1
Summer Educators' Conference <2011, San Francisco, Calif.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Symposium on Operations Research <24, 1999, Magdeburg>
1
Universität Frankfurt am Main / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing
1
Universitätsseminar der Wirtschaft
1
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History of marketing thought ; Volume 2
17
History of marketing thought ; Volume 1
15
ERIM report series research in management
14
Faculty & research / Insead : working paper series
8
Working paper / European Institute for Advanced Studies in Management
8
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
6
Journal of marketing management : MM
5
Meddelanden från Svenska Handelshögskolan
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
AMA educators' proceedings
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Research and the development of pedagogical materials : working papers
3
Working papers / Harvard Business School, Division of Research
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Berliner Reihe zum Marketing : Arbeitspapiere
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Discussion paper / Tinbergen Institute
2
Duisburger Arbeitspapiere zum Marketing
2
Management working paper
2
Research Papers on Marketing Strategy
2
Research papers on marketing strategy
2
The journal of business & industrial marketing
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Working papers / Helsinki School of Economics
2
Working papers / Lancaster University Management School
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Advances in advertising research
1
Arbeitspapier ... aus dem Forschungsprojekt Marketing und ökonomische Theorie / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
1
Arbeitspapier ... des DFG-Forschungsprojekts Grundlagen einer informationsökonomischen Theorie des Marketing
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere / Konjunkturforschungsstelle, Eidgenössische Technische Hochschule Zürich
1
Beiträge der Hochschule Pforzheim
1
Beiträge zur Marktforschung
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Discussion paper / Center for Economic Research, Tilburg University
1
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ECONIS (ZBW)
207
EconStor
4
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91
Special issue: Academy of Marketing Conference 2010, "Transformational Marketing"
Academy of Marketing
-
2010
Persistent link: https://www.econbiz.de/10008810791
Saved in:
92
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
93
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
94
Preisfindung für und Bewertung von Sportsponsorships
Chatrath, Stefan
;
Wengler, Stefan
-
2009
Persistent link: https://www.econbiz.de/10003884995
Saved in:
95
Marketing theory and applications ; 2009=Vol. 20
Reynolds, Kristy
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003888769
Saved in:
96
Brand research : [an outcome of the second International Conference on Brand Management]
Nafees, Lubna
(
contributor
);
Krishnan, Omkumar
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009613076
Saved in:
97
Revisiting demand reactions to price changes
Halme, Merja
;
Somervuori, Outi
-
2009
Persistent link: https://www.econbiz.de/10003816574
Saved in:
98
The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?
Schmid, Stefan
;
Kotulla, Thomas
-
2009
Persistent link: https://www.econbiz.de/10013446589
Saved in:
99
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
Saved in:
100
Paul Dulaney Converse 1889 - 1968
Huegy, Harvey W.
-
2008
Persistent link: https://www.econbiz.de/10003643854
Saved in:
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