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Kundendaten
67
Customer data
66
Consumer behaviour
19
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19
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14
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14
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11
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
The Routledge companion to digital consumption
3
Apps management and e-commerce transactions in real-time
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Artificial intelligence in marketing
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E-marketing ; Vol. 1
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Innovationen und Innovationsmanagement in der Finanzbranche
2
Management science in hospitality and tourism : theory, practice, and applications
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1
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1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Consumer information systems and relationship management : design, implementation, and use
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Developing successful global strategies for marketing luxury brands
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Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
1
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Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
1
Ethical issues in e-business : models and frameworks
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1
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From Little's law to marketing science : essays in honor of John D.C. Little
1
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Handbook of research on retailer-consumer relationship development
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Improving business performance through innovation in the digital economy
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices
1
Markets and the arts of attachment
1
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
1
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
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ECONIS (ZBW)
72
EconStor
7
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41
Precious people : how digital alchemy transforms us into vulnerable consumers
Selke, Stefan
- In:
The 21st century consumer: vulnerable, responsible, …
,
(pp. 113-125)
.
2017
Persistent link: https://www.econbiz.de/10012498334
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42
Besuchergerichtetes Database-Marketing in der Messewirtschaft
Ruetz, Lisa
- In:
Stakeholder im Fokus : Management-Ansätze für …
,
(pp. 97-136)
.
2017
Persistent link: https://www.econbiz.de/10011614270
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43
Let's talk SMAC : the status of business today
Linnes, Cathrine
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 1-25)
.
2017
Persistent link: https://www.econbiz.de/10011690404
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44
Value and risk : dual pillars of apps usefulness
Manli, Gu
;
Sajad Rezaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 274-292)
.
2017
Persistent link: https://www.econbiz.de/10011690508
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45
FinTechs schaffen durch die Analyse ihrer Kundendaten Transparenz und bessere Produkte
Gensch, Andreas
;
Müller, Felix
- In:
Innovationen und Innovationsmanagement in der Finanzbranche
,
(pp. 261-269)
.
2017
Persistent link: https://www.econbiz.de/10011702547
Saved in:
46
API-Banking und PSD 2 : "Steckdosenleiste" für FinTechs
Korschinowski, Sven
;
Conreder, Christian
;
Schwittay, …
- In:
Innovationen und Innovationsmanagement in der Finanzbranche
,
(pp. 317-333)
.
2017
Persistent link: https://www.econbiz.de/10011702590
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47
Manufacturing the consumer's truth : the uses of consumer research in advertising inquiry
Ariztía, Tomás
- In:
Markets and the arts of attachment
,
(pp. 38-54)
.
2017
Persistent link: https://www.econbiz.de/10011664979
Saved in:
48
Innovation in product design : IoT objects driven new product innovation and prototyping using 3D printers
Ramakrishnan, Ravi
;
Gaur, Loveleen
- In:
The internet of things in the modern business environment
,
(pp. 188-209)
.
2017
Persistent link: https://www.econbiz.de/10011670530
Saved in:
49
Big Data - was die Hotellerie von den Online Travel Agencies lernen kann
Toedt, Michael
- In:
Marketingexzellenz im Tourismus : Konzepte - …
,
(pp. 163-172)
.
2017
Persistent link: https://www.econbiz.de/10011590823
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50
A critical theory of advertising as surveillance : algorithms, big data, and power
Bodle, Robert
- In:
Explorations in critical studies of advertising
,
(pp. 138-152)
.
2017
Persistent link: https://www.econbiz.de/10011595002
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