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Germany
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Savings bank
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Sparkasse
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Strategic management
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Strategisches Management
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Gruen, Thomas W.
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General Management & Strategie
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Handbook of relationship marketing
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Integriertes Management in deutschen Sparkassen
Grün, Thomas
- In:
General Management & Strategie
,
(pp. 103-237)
.
2013
Persistent link: https://www.econbiz.de/10010457711
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Membership customers and relationship marketing
Gruen, Thomas W.
- In:
Handbook of relationship marketing
,
(pp. 355-380)
.
2000
Persistent link: https://www.econbiz.de/10001559327
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