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Search: person:"Izquierdo Yusta, Alicia"
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Danone
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Izquierdo-Yusta, Alicia
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Jiménez-Zarco, Ana Isabel
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Martínez-Ruiz, María Pilar
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Méndez-Aparicio, M. Dolores
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Jiménez-Zarco, Anan Isabel
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Martínez-Ruíz, M. Pilar
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Munoz-Puche, Almudena
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on retailer-consumer relationship development
1
New perspectives and possibilities in strategic management in the 21st century : between tradition and modernity
1
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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Socio-economic perspectives on consumer engagement and buying behavior
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ECONIS (ZBW)
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The impact of integration of 4.0 technologies in the traditional manufacturing industry : evidence from furniture sector enterprises in Spain
Munoz-Puche, Almudena
;
Jiménez-Zarco, Ana Isabel
; …
- In:
New perspectives and possibilities in strategic …
,
(pp. 319-348)
.
2023
Persistent link: https://www.econbiz.de/10014339707
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2
When responsible production and consumption matter : the case of Danone
Izquierdo-Yusta, Alicia
;
Méndez-Aparicio, M. Dolores
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 199-211)
.
2023
Persistent link: https://www.econbiz.de/10014320703
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3
Studying customer experience and retention using applied data science and artificial intelligence
Méndez-Aparicio, M. Dolores
;
Pilar Martínez-Ruiz, María
-
2021
Persistent link: https://www.econbiz.de/10013285627
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4
Marketing 4.0 : enhancing consumer-brand engagement through big data analysis
Jiménez-Zarco, Ana Isabel
;
Rospigliosi, asher
; …
- In:
Socio-economic perspectives on consumer engagement and …
,
(pp. 93-117)
.
2017
Persistent link: https://www.econbiz.de/10011647107
Saved in:
5
Personally engaged with retail clients : Marketing 3.0 in response to new consumer profiles
Jiménez-Zarco, Anan Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 219-237)
.
2014
Persistent link: https://www.econbiz.de/10010379302
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