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Fundamentals of marketing research ; Vol. 4
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Innovation diffusion models of new product acceptance
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The right path to SCM-CRM integration
Mason, Charlotte H.
;
Roth, Aleda V.
- In:
Handbook of research on enterprise systems
,
(pp. 134-151)
.
2009
Persistent link: https://www.econbiz.de/10003849137
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Collinearity, power, and interpretation of multiple regression analysis
Mason, Charlotte H.
;
Perreault, William D.
-
2007
Persistent link: https://www.econbiz.de/10003540680
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3
An evaluation of estimation procedures for new product diffusion models
Mahajan, Vijay
- In:
Innovation diffusion models of new product acceptance
,
(pp. 203-232)
.
1986
Persistent link: https://www.econbiz.de/10001308539
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