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Brand extension
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Brand management ; Vol. 3
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
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2
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
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3
New brands versus brand extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.
;
Heath, Timothy B.
;
Milberg, Sandra J.
-
2010
Persistent link: https://www.econbiz.de/10003924423
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4
Beurteilung von Markenerweiterungen
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 963-981)
.
2005
Persistent link: https://www.econbiz.de/10003100806
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