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Search: person:"Park, C.W"
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Brand management
8
Markenführung
8
Brand image
7
Markenimage
7
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5
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5
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4
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Park, C. Whan
10
MacInnis, Deborah J.
8
Priester, Joseph R.
3
Jaworski, Bernard J.
2
DeFond, Mark L.
1
Donovan, Leigh Anne Novak
1
Dréze, Xavier
1
Eisingerich, Andreas
1
Jia, He
1
Lawson, Robert
1
Lee, Jonathan
1
McCarthy, Michael S.
1
Milberg, Sandra
1
Milberg, Sandra J.
1
Park, C.W.
1
Park, Chul W.
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Pol, Gratiana
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Brand management ; Vol. 3
2
Handbook of brand relationships
2
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Consumer-brand relationships : theory and practice
1
Financial accounting and investment management ; Vol. II
1
Handbook on brand and experience management
1
Measuring and managing brands
1
The Routledge companion to contemporary brand management
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
12
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1
Brand architecture design and brand naming decisions
Park, C. Whan
;
MacInnis, Deborah J.
;
Eisingerich, Andreas
- In:
The Routledge companion to contemporary brand management
,
(pp. 109-119)
.
2016
Persistent link: https://www.econbiz.de/10011515378
Saved in:
2
Cuteness, nurturance, and implications for visual product designs
Jia, He
;
Pol, Gratiana
;
Park, C.W.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 168-179)
.
2016
Persistent link: https://www.econbiz.de/10011593196
Saved in:
3
Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 184-203)
.
2012
Persistent link: https://www.econbiz.de/10009739818
Saved in:
4
Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan
;
MacInnis, Deborah J.
;
Dréze, Xavier
; …
- In:
Brands and brand management : contemporary research …
,
(pp. 159-187)
.
2010
Persistent link: https://www.econbiz.de/10003941315
Saved in:
5
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
6
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
7
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
8
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
9
The reversal of abnormal accruals and the market valuation of earnings surprises
DeFond, Mark L.
;
Park, Chul W.
-
2009
Persistent link: https://www.econbiz.de/10003851777
Saved in:
10
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
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