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Search: person:"Robert S. Wyer Jr."
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Consumer behaviour
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Wyer, Robert S.
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Handbook of consumer psychology
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Social psychology of consumer behavior
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The Routledge companion to consumer behavior
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The recall and use of narratives as declarative and procedural consumer knowledge
Wyer, Robert S.
;
Tao, Tao
- In:
The Routledge companion to consumer behavior
,
(pp. 99-117)
.
2020
Persistent link: https://www.econbiz.de/10012316128
Saved in:
2
Social psychology and consumer psychology : an unexplored interface
Wyer, Robert S.
;
Adaval, Rashmi
- In:
Social psychology of consumer behavior
,
(pp. 19-61)
.
2009
Persistent link: https://www.econbiz.de/10003812931
Saved in:
3
The role of knowledge accessibility in cognition and behavior : implications for consumer information processing
Wyer, Robert S.
- In:
Handbook of consumer psychology
,
(pp. 31-76)
.
2008
Persistent link: https://www.econbiz.de/10003716144
Saved in:
4
The role of information processing in single-alternative and multiple-alternative judgements and decisions
Wyer, Robert S.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 3-36)
.
2005
Persistent link: https://www.econbiz.de/10003113299
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