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The SAGE handbook of digital marketing
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The impact of electronic word-of-mouth (eWOM) on consumer behaviours
Liu, Hongfei
;
Shaalan, Ahmed
;
Jayawardhena, Chanaka
- In:
The SAGE handbook of digital marketing
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013367075
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The chatbot revolution : companies and consumers in a new digital age
Shaalan, Ahmed
;
Tourky, Marwa E.
;
Ibrahim, Khaled
- In:
The SAGE handbook of digital marketing
,
(pp. 369-392)
.
2022
Persistent link: https://www.econbiz.de/10013367100
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