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Electronic word of mouth as a promotional technique : new insights from social media
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When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
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Song, Doori
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Electronic word of mouth as a promotional technique : …
,
(pp. 105-124)
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2020
Persistent link: https://www.econbiz.de/10012263254
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