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International marketing ; Vol. 2
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International marketing ; Vol. VI
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The SAGE handbook of international marketing
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Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
Saved in:
2
Factors influencing the degree of international pricing strategy standardization of multinational corporations
Theodosiou, Marios
;
Katsikeas, Constantine S.
-
2008
Persistent link: https://www.econbiz.de/10003656492
Saved in:
3
Standardization versus adaption of international marketing strategy : an integrative assessment of the empirical research
Theodosiou, Marios
;
Leonidou, Leonidas C.
-
2008
Persistent link: https://www.econbiz.de/10003655961
Saved in:
4
Factors influencing the degree of international pricing strategy standardization of multinational corporations
Theodosiou, Marios
;
Katsikeas, Constantine S.
-
2006
Persistent link: https://www.econbiz.de/10003411027
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