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Lieferantenmanagement
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Supplier relationship management
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Dynamic investment appraisal
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Dynamische Investitionsrechnung
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Key account management
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Wengler, Stefan
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Chatrath, Stefan
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Dahlke, Beate
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Kleinaltenkamp, Michael
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Handbook of strategic account management : a comprehensive resource
1
Management von CRM-Projekten : Handlungsempfehlungen und Branchenkonzepte
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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ECONIS (ZBW)
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The appropriateness of the key account management organization
Wengler, Stefan
- In:
Handbook of strategic account management : a …
,
(pp. 317-335)
.
2014
Persistent link: https://www.econbiz.de/10010341891
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2
Preisfindung für eine Bewertung von Sportsponsorships
Chatrath, Stefan
;
Wengler, Stefan
- In:
Sport, Medien und Kommunikation : Beiträge des 6. …
,
(pp. 35-58)
.
2009
Persistent link: https://www.econbiz.de/10003878303
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3
CRM auf Business-to-Business-Märkten
Kleinaltenkamp, Michael
;
Dahlke, Beate
;
Wengler, Stefan
- In:
Management von CRM-Projekten : Handlungsempfehlungen …
,
(pp. 247-273)
.
2004
Persistent link: https://www.econbiz.de/10001957613
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