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Boosting customer engagement through gamification : a customer engagement marketing approach
Streukens, Sandra
;
Riel, Allard C. R. van
;
Novikova, Daria
- In:
Handbook of research on customer engagement
,
(pp. 35-54)
.
2019
Persistent link: https://www.econbiz.de/10013163346
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Customer satisfaction with e-services : the case of an online recruitment portal
Liljander, Veronica
;
Riel, Allard C. R. van
;
Pura, Minna
- In:
Electronic Services
,
(pp. 407-432)
.
2002
Persistent link: https://www.econbiz.de/10001652832
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