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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Strategic corporate communication in the digital age
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ECONIS (ZBW)
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The impact of
digital
influencers
on consumer behavior : towards a conceptual framework of purchase intention
Dada, Shehrazed
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 195-205)
.
2022
Persistent link: https://www.econbiz.de/10013338079
Saved in:
2
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
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