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Distribution costs
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Vertriebskosten
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Marketing management
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Klaus, Peter
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Conchar, Margy P.
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Crask, Melvin R.
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Dierkes, Stefan
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Verbeke, Wim
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Weber, Gerhard-Wilhelm
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Marketing mix decisions : new perspectives and practices
5
Annals of operations research ; 226
1
Direct store delivery : concepts, applications and instruments
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Entwicklungsperspektiven im Electronic Business : Grundlagen, Strukturen, Anwendungsfelder
1
Handbook of cost management
1
Information technology and economic prospects
1
Kundenbeziehungen im Dienstleistungsbereich
1
Marketing - Management
1
Marketing in the new global order : challenges and opportunities
1
Marketing-mix strategies - product strategy and promotion strategy
1
Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
1
Regulating private pension schemes : trends and challenges
1
Ressortforschung für den ökologischen Landbau ; 2004
1
Wettbewerb und Regulierung im Gesundheitswesen : Tagungsband des Ausschusses für Gesundheitsökonomie des Vereins für Socialpolitik
1
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
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ECONIS (ZBW)
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An inventory model for non-instantaneous deteriorating items with partial backlogging, permissible delay in payments, inflation- and selling price-dependent demand and customer ret...
Ghoreishi, Maryam
;
Weber, Gerhard-Wilhelm
;
Mirzazadeh, …
-
2015
Persistent link: https://www.econbiz.de/10010488835
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2
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
3
More expensive or too expensive? : calculating delivery costs in Europe
Müller, Stefanie
;
Klaus, Peter
- In:
Direct store delivery : concepts, applications and …
,
(pp. 145-160)
.
2009
Persistent link: https://www.econbiz.de/10003822713
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4
Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
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5
Marketing effectiveness : practical approaches to measurement and management
Wyner, Gordon
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 41-76)
.
2008
Persistent link: https://www.econbiz.de/10003769430
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6
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
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7
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
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8
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
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9
The role of distribution channels in reducing the supply chain cost
Godasu, Sabita
- In:
Marketing in the new global order : challenges and …
,
(pp. 113-119)
.
2007
Persistent link: https://www.econbiz.de/10003736298
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10
Firm's costs of traceability confronted with consumer requirements
Gellynck, Xavier
;
Januszewaska, Renata
;
Verbeke, Wim
; …
- In:
Quality management in food chains : [EAAE Seminar on …
,
(pp. 45-56)
.
2007
Persistent link: https://www.econbiz.de/10003708556
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