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Ph. Suchard <Neuchâtel>
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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Suchard : a Swiss chocolate brand somewhere between traditional and modern cultures
Tissot, Laurent
- In:
European business and brand building : [the papers of …
,
(pp. 75-97)
.
2012
Persistent link: https://www.econbiz.de/10009520661
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