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Building corporate identity, image and reputation in the digital era
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Emotional, sensory, and social dimensions of consumer buying behavior
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How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
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Future research directions in
sensory
marketing
Elmashhara, Maher Georges
;
Elbishbishy, Nada
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 133-155)
.
2020
Persistent link: https://www.econbiz.de/10012226180
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