//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Purchasing decision"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kaufentscheidung
135
Purchase decision
135
Consumer behaviour
32
Konsumentenverhalten
32
Online retailing
14
Online-Handel
14
Social Web
13
Social web
13
Viral marketing
12
Virales Marketing
12
Internet marketing
9
Online-Marketing
9
Brand image
7
Deutschland
7
Germany
7
Ladengeschäft
7
Markenimage
7
Retail outlet
7
Confidence
6
Sustainable product
6
Vertrauen
6
Öko-Produkt
6
Advertising effects
5
Behavioral economics
5
Bibliometrics
5
Bibliometrie
5
Brand
5
Brand management
5
Consumer attitudes
5
Einkaufsverhalten
5
Malaysia
5
Markenartikel
5
Markenführung
5
Market research
5
Marktforschung
5
Mobile Marketing
5
Mobile marketing
5
Product design
5
Produktgestaltung
5
Shopping behaviour
5
more ...
less ...
Online availability
All
Undetermined
51
Free
1
Type of publication
All
Article
135
Type of publication (narrower categories)
All
Book section
Article in journal
610
Aufsatz in Zeitschrift
610
Aufsatz im Buch
135
Hochschulschrift
111
Graue Literatur
103
Non-commercial literature
103
Arbeitspapier
73
Working Paper
73
Thesis
52
Collection of articles of several authors
29
Sammelwerk
29
Collection of articles written by one author
23
Sammlung
23
Aufsatzsammlung
13
Case study
11
Fallstudie
11
Conference paper
8
Konferenzbeitrag
8
Lehrbuch
7
Konferenzschrift
5
Textbook
3
Conference proceedings
2
Einführung
2
Handbook
2
Handbuch
2
Interview
2
Article
1
Fallstudiensammlung
1
Forschungsbericht
1
Mikroform
1
Ratgeber
1
Statistik
1
more ...
less ...
Language
All
English
100
German
35
Author
All
Foxall, Gordon R.
3
Dehmamy, Keyvan
2
Mohd Suki, Norazah
2
Oliveira-Castro, Jorge M.
2
Priddat, Birger P.
2
Wells, Victoria K.
2
Ackerman, Joshua
1
Adapa, Sujana
1
Akkaya, Duygu Talih
1
Al-Rabayah, Wafaa A.
1
Ali, M.
1
Alsubaie, Haya
1
Andaleeb, Syed S.
1
Ardley, Barry
1
Ariyanti, M.
1
Arntzen, Erik
1
Asmat Nizam Abdul Talib
1
Astuti, R. D.
1
Aykaç, Ömer Sezai
1
Añaña, Edar Da Silva
1
Badrinath, N.
1
Baier, Daniel
1
Banerjee, Shankhadeep
1
Bangsawan, Satria
1
Barrios, Gaby
1
Baskaran, Kamaladevi
1
Bathen, Michael
1
Batt, Peter J.
1
Baía, João Paulo
1
Ben Achma, Thouraya
1
Bengül, Safiye Süreyya
1
Berneburg, Alma
1
Bertels, Victoria
1
Beyer, Gregor
1
Bhandari, Manu
1
Bhansali, Lovish
1
Bhattacharyya, Samadrita
1
Bhavya K. R.
1
Bijmolt, Tammo H. A.
1
Binder, Carin
1
more ...
less ...
Published in...
All
Consumer behavior analysis : (a) rational approach to consumer choice
4
Contemporary trends in innovative marketing strategies
4
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
4
Improving marketing strategies for private label products
3
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
3
Predicting trends and building strategies for consumer engagement in retail environments
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
The power of one : gaining business value from personalization technologies
3
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
3
Advanced technologies management for retailing : frameworks and cases
2
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
2
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
2
Contemporary issues in social media marketing
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Essays on Bayesian modeling in marketing and economics
2
Green marketing and environmental responsibility in modern corporations
2
Handbook of research on consumer behavior change and data analytics in the socio-digital era
2
Innovating for trust
2
Innovation in pricing : contemporary theories and best practices
2
AI-driven intelligent models for business excellence
1
Advances in electronic marketing
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Analytical approaches to strategic decision-making : interdisciplinary considerations
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Antecedents and outcomes of employee-based brand equity
1
Apps management and e-commerce transactions in real-time
1
Big data analytics in supply chain management : theory and applications
1
Brand the Future : systematische Markenentwicklung im B2B
1
Building consumer-brand relationship in luxury brand management
1
Business analytics and cyber security management in organizations
1
Cases on branding strategies and product development : successes and pitfalls
1
Computer-mediated marketing strategies : social media and online brand communities
1
Consumer behaviour and sustainable fashion consumption
1
Corporate governance & corporate social responsibility in India : issues and perspectives
1
Customer engagement marketing
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Energiewende aus wirtschaftssoziologischer Sicht : theoretische Konzepte und empirische Zugänge
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
more ...
less ...
Source
All
ECONIS (ZBW)
135
Showing
1
-
10
of
135
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
Saved in:
2
Reaching consensus about the impact of mobile marketing tools on Iberian consumer purchase intention : a Delphi study
Teixeira, Sara
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 263-277)
.
2024
Persistent link: https://www.econbiz.de/10014519908
Saved in:
3
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
4
Wine labels : the impact on customer perception and intention to buy wine
Silva, Margarida
;
Buchko, Nataliia
;
Parashchenko, Natalia
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 126-140)
.
2024
Persistent link: https://www.econbiz.de/10014519852
Saved in:
5
Kaufkompetenz bei Kindern
Schramm-Klein, Hanna
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 53-68)
.
2023
Persistent link: https://www.econbiz.de/10014423688
Saved in:
6
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
7
Investigating the antecedents of eco-friendly vehicle purchase intentions : an extension of the theory of planned behavior
Mouloudj, Kamel
;
Bouarar, Ahmed Chemseddine
;
Bovsh, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 1-16)
.
2023
Persistent link: https://www.econbiz.de/10014414162
Saved in:
8
Customer purchase prediction and potential customer identification for digital marketing using machine learning
Sudhakara, Malla
;
Bhavya K. R.
;
Kumar, M. Rudra
; …
- In:
AI-driven intelligent models for business excellence
,
(pp. 95-111)
.
2023
Persistent link: https://www.econbiz.de/10014281338
Saved in:
9
Marketingeffizienz durch Attribution in digitalen Customer Journeys
Bathen, Michael
;
Ferreira-Bathen, Katharina
;
Wolf, Tobias
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 385-401)
.
2023
Persistent link: https://www.econbiz.de/10013555084
Saved in:
10
Determinants of purchase intention for sustainable fashion : conceptual model
Morais, Cláudia Filipa Silva
;
Pires, Paulo Botelho
; …
- In:
Promoting organizational performance through 5G and …
,
(pp. 75-95)
.
2023
Persistent link: https://www.econbiz.de/10013475274
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->