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The use of team-based learning as an approach to increased engagement and learning for marketing students : a case study
Chad, Paul
- In:
Journal of marketing education : JME
34
(
2012
)
2
,
pp. 128-139
Persistent link: https://www.econbiz.de/10009582116
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A case study of teaching marketing research using client-sponsored projects : method, challenges, and benefits
Bove, Liliana L.
;
Davies, W. Martin
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 230-239
Persistent link: https://www.econbiz.de/10003910700
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