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Danaher, Peter J.
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Roberts, John
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Roberts, John H.
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Roberts, Ken
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
2
Aftermath of aquisition of high technology ventures : a further case comparison
Garnsey, Elizabeth
;
Roberts, John
-
1991
Persistent link: https://www.econbiz.de/10001490480
Saved in:
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