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Search engine
19
Suchmaschine
19
Google LLC
12
Internet marketing
9
Online-Marketing
9
Deutschland
4
Digital goods
4
Digitale Güter
4
Germany
4
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3
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Werbewirkung
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Wirtschaftspädagogik
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2006-2011
1
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1
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1
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Case study
Article in journal
791
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198
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198
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Arbeitspapier
179
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158
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158
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37
Ratgeber
25
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9
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4
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3
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3
Elektronischer Datenträger als Beilage
3
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2
Sammlung
2
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1
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Bischopinck, Yvonne von
2
Ceyp, Michael
2
Ceyp, Michael H.
2
Murphy, Jamie
2
Tuzovic, Sven
2
Wetsch, Lyle
2
Alby, Tom
1
Chiou, Andy Y.
1
Drake, Michael S.
1
Funk, Burkhardt
1
Gatautis, Rimantas
1
Georg, Stefan
1
Hutcheson, Gregory A.
1
Kaiser, Chang
1
Kijl, Björn
1
Kopelman, Richard E.
1
Lan, Ping
1
Lang, Peter Günter
1
Mandalka, Jill
1
Markov, Yavor
1
Morris, Susan C.
1
Muan-Oum, A.
1
Müller, Christopher Nicolas
1
Raban, Daphne R.
1
Rafaeli, Sheizaf
1
Ravid, Gilad
1
Reppesgaard, Lars
1
Roulstone, Darren T.
1
Runyan, Nathaniel W.
1
Stockport, Gary J.
1
Tan, Anna E.
1
Tan, Justin
1
Thornock, Jacob R.
1
Visnjic Kastalli, Ivanka
1
Vitkauskaitė, Elena
1
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epubli GmbH
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International journal of technology marketing : IJTMkt
2
Cases on innovations in educational marketing : transnational and technological strategies
1
Digital and social media marketing : a results-driven approach
1
E-business managerial aspects, solutions and case studies
1
E-marketing ; Vol. 3
1
Fundierte Forschungsergebnisse für erfolgreiches Marketing im Internet für Entwickler und Entscheider
1
Global business and organizational excellence : a review of research & best practices
1
International journal of knowledge and learning
1
Journal of accounting research
1
Journal of business ethics : JOBE
1
Principles and strategies to balance ethical, social and environmental concerns with corporate requirements
1
Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
1
Strategic change
1
VW, Google, H&M, Wal-Mart, IKEA, Inditex, Nike, Red Bull
1
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ECONIS (ZBW)
19
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1
Der Einsatz von Google Analytics in Marketing und Vertrieb
Mandalka, Jill
;
Georg, Stefan
-
2020
Persistent link: https://www.econbiz.de/10012230521
Saved in:
2
Envelopment lessons to manage digital platforms : the cases of Google and Yahoo
Müller, Christopher Nicolas
;
Kijl, Björn
;
Visnjic …
- In:
Strategic change
27
(
2018
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011973393
Saved in:
3
Paid advertising : search, social and affiliate
Gatautis, Rimantas
;
Vitkauskaitė, Elena
- In:
Digital and social media marketing : a results-driven …
,
(pp. 238-259)
.
2017
Persistent link: https://www.econbiz.de/10011582714
Saved in:
4
Google : mission, vision & the strategic challenges
Muan-Oum, A.
-
2015
Persistent link: https://www.econbiz.de/10011350467
Saved in:
5
Corporate social responsibility in cyberspace : selling out to autocratic regimes : implications from the case of Google corporation in China
Morris, Susan C.
- In:
Principles and strategies to balance ethical, social …
,
(pp. 183-204)
.
2013
Persistent link: https://www.econbiz.de/10009748470
Saved in:
6
The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
-
2012
Persistent link: https://www.econbiz.de/10009575978
Saved in:
7
Business under threat, technology under attack, ethics under fire : the experience of Google in China
Tan, Justin
;
Tan, Anna E.
- In:
Journal of business ethics : JOBE
110
(
2012
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10009678839
Saved in:
8
Investor information demand : evidence from Google searches around earnings announcements
Drake, Michael S.
;
Roulstone, Darren T.
;
Thornock, Jacob R.
- In:
Journal of accounting research
50
(
2012
)
4
,
pp. 1001-1040
Persistent link: https://www.econbiz.de/10009611718
Saved in:
9
Search engine marketing in small and medium companies : status quo and perspectives
Alby, Tom
;
Funk, Burkhardt
- In:
E-business managerial aspects, solutions and case studies
,
(pp. 206-221)
.
2011
Persistent link: https://www.econbiz.de/10009158246
Saved in:
10
The Google online marketing challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
- In:
Cases on innovations in educational marketing : …
,
(pp. 46-65)
.
2011
Persistent link: https://www.econbiz.de/10009406231
Saved in:
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