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Search: subject_exact:"Strategic account management"
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Key account management
18
Key-Account-Management
18
Lieferantenmanagement
6
Supplier relationship management
6
Industrie
4
Kundengruppenmanagement
4
Manufacturing industries
4
Multinationales Unternehmen
4
Transnational corporation
4
B-to-B-Marketing
3
Beziehungsmarketing
3
Business-to-business marketing
3
Deutschland
3
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3
Relationship marketing
3
Theorie
3
Theory
3
USA
3
United States
3
Business process management
2
Confidence
2
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2
Electronic Commerce
2
Prozessmanagement
2
Vertrauen
2
2006-2007
1
Altana AG
1
Automobilzulieferindustrie
1
Automotive supplier industry
1
Business network
1
Business services
1
Business start-up
1
Business-to-Business-Marketing
1
Chemical industry
1
Chemieindustrie
1
Cluster analysis
1
Clusteranalyse
1
Computerized method
1
Computerunterstützung
1
Conveyor industry
1
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Article
14
Book / Working Paper
4
Type of publication (narrower categories)
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Case study
Article in journal
147
Aufsatz in Zeitschrift
147
Aufsatz im Buch
65
Book section
65
Hochschulschrift
45
Thesis
39
Graue Literatur
28
Non-commercial literature
28
Ratgeber
25
Guidebook
22
Fallstudie
18
Arbeitspapier
17
Working Paper
17
Collection of articles of several authors
12
Sammelwerk
12
Bibliografie enthalten
7
Bibliography included
7
Lehrbuch
6
Aufsatzsammlung
4
Handbook
4
Handbuch
4
Textbook
4
Conference paper
3
Konferenzbeitrag
3
Collection of articles written by one author
2
Conference proceedings
2
Konferenzschrift
2
Reprint
2
Sammlung
2
Accompanied by computer file
1
Company information
1
Einführung
1
Elektronischer Datenträger als Beilage
1
Firmeninformation
1
Lehrmittel
1
Systematic review
1
research-article
1
Übersichtsarbeit
1
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English
12
German
6
Author
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Aune, Tina B.
1
Belz, Christian
1
Brand, Thorsten
1
Chou, Wen-chiung
1
Day, Marc
1
Fawcett, Amydee M.
1
Fawcett, Stanley E.
1
Florin, Juan M.
1
Gligorijević, Mirjana
1
Hilti, Rupert
1
Hoffmann, Christian
1
Holmen, Elsebeth
1
Hsieh, Ming Huei
1
Kowalkowski, Christian
1
Kretz, Stefan
1
Lacoste, Sylvie
1
Lindner, Detlev
1
Lockau, Ina
1
Magnan, Gregory M.
1
Makkonen, Hannu
1
Mitić, Sanja
1
Müllner, Markus
1
Nordigården, Daniel
1
Olkkonen, Rami
1
Pattinson, Hugh M.
1
Pedersen, Ann-Charlott
1
Perez, Lourdes
1
Rehme, Jakob
1
Saen, Reza Farzipoor
1
Schück, Joachim
1
Senn, Christoph
1
Sisti, Marco Aurelio
1
Sood, Suresh C.
1
Storp, Nancy
1
Wang, Xuan Lorna
1
Whitelock, Jeryl
1
Zupancic, Dirk
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Duisburger betriebswirtschaftliche Schriften
1
Erfolgsfaktor Standortplanung : in- und ausländische Standorte richtig bewerten
1
European journal of marketing : EJM
1
Field guide to case study research in business-to-business marketing and purchasing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
Journal of business-to-business marketing
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Sales management : a multinational perspective
1
Schriften zum innovativen Marketing
1
Schriftenreihe Management - Forschung und Praxis
1
The journal of business & industrial marketing
1
[Fachkompetenz]
1
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Source
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ECONIS (ZBW)
18
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1
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10
of
18
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date (oldest first)
1
New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
Saved in:
2
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
Saved in:
3
The conceptual locus and functionality of key supplier management : a multi-dyadic qualitative study
Makkonen, Hannu
;
Olkkonen, Rami
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10009734947
Saved in:
4
Trust and relational embeddedness : exploring a paradox of trust pattern development in key supplier relationships
Day, Marc
;
Fawcett, Stanley E.
;
Fawcett, Amydee M.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009734951
Saved in:
5
Network pictures for managing key supplier relationships
Holmen, Elsebeth
;
Aune, Tina B.
;
Pedersen, Ann-Charlott
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009734953
Saved in:
6
Using cluster analysis and DEA-discriminant analysis to predict group membership of new customers
Saen, Reza Farzipoor
- In:
International journal of business excellence
6
(
2013
)
3
,
pp. 348-360
Persistent link: https://www.econbiz.de/10009757141
Saved in:
7
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
8
The impact of revenue management on hotel key account relationship development
Wang, Xuan Lorna
- In:
International journal of contemporary hospitality management
24
(
2012
)
3
,
pp. 358-380
Persistent link: https://www.econbiz.de/10009544822
Saved in:
9
Fit für globale Kunden
Lindner, Detlev
;
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009581510
Saved in:
10
"Vertical cooperation" : the key account perspective
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 649-658
Persistent link: https://www.econbiz.de/10009583015
Saved in:
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