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B-to-B-Marketing
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Yang, Zhilin
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Chen, Xi
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Hu, Zuohao
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Su, Chenting
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Industrial marketing management : the international journal for industrial and high-tech firms
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China perspectives series
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ECONIS (ZBW)
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Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao
(
ed.
);
Chen, Xi
(
ed.
);
Yang, Zhilin
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011433932
Saved in:
2
Special section on application of instiutional theory in business marketing
Yang, Zhilin
;
Su, Chenting
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 721-785
Persistent link: https://www.econbiz.de/10010404057
Saved in:
3
Special issue: B2B marketing in a Guanxi context : theoretical development and practices
Yang, Zhilin
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009160099
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