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~type_genre:"Collection of articles of several authors"
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Search: subject:"Kundenkarte"
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Kundenbindungsprogramm
6
Loyalty program
6
Beziehungsmarketing
4
Relationship marketing
3
Austria
2
Deutschland
2
Germany
2
Kundenbindung
2
Kundenkarte
2
Kundenmanagement
2
Rabatt
2
Rebate
2
Österreich
2
Artificial intelligence
1
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1
Big Data
1
Big data
1
Business-to-business marketing
1
Computerspiel
1
Computerspieleindustrie
1
Consumer behaviour
1
Customer value
1
Einzelhandel
1
Food retailing
1
Gutschein
1
Konsumentenverhalten
1
Kundenklub
1
Kundenwert
1
Künstliche Intelligenz
1
Lebensmitteleinzelhandel
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Market structure
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Marketingstrategie
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Marktstruktur
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Online-Spiel
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Personalisierung
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Collection of articles of several authors
Article in journal
536
Aufsatz in Zeitschrift
536
Aufsatz im Buch
100
Book section
100
Graue Literatur
54
Non-commercial literature
54
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53
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38
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37
Thesis
34
Case study
15
Fallstudie
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Collection of articles written by one author
8
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7
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German
3
English
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Gabel, Sebastian
1
Hanner, Nicolai
1
Hartmann, Wolfgang
1
Klapper, Daniel
1
Krafft, Manfred
1
Lessmann, Stefan
1
Mitręga, Maciej
1
Pechlaner, Harald
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Technische Universität Berlin
1
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Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
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ECONIS (ZBW)
6
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One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
2
Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai
-
2017
Persistent link: https://www.econbiz.de/10011720335
Saved in:
3
Zarządzanie relacjami w biznesie : współczesne wyzwania
Mitręga, Maciej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010423376
Saved in:
4
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
Krafft, Manfred
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003485484
Saved in:
5
Destination-Card-Systeme : Entwicklung, Management, Kundenbindung
Pechlaner, Harald
(
ed.
);
Zehrer, Anita
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002749816
Saved in:
6
Handbuch Couponing
Hartmann, Wolfgang
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732390
Saved in:
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