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Search: subject:"Social-Media"
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ECONIS (ZBW)
73
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1
Understanding the
social
media
phenomenon : terminological examination and perception of its entities
Bühler, Julian
-
2017
Persistent link: https://www.econbiz.de/10011805503
Saved in:
2
"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk
-
2019
Consumer attitudes, digital communication,
social
media
advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and
social
media
…
Persistent link: https://www.econbiz.de/10012107488
Saved in:
3
"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value,
social
media
, second-order measurement …
Persistent link: https://www.econbiz.de/10012110455
Saved in:
4
New ways to leverage Web 2.0 :
social
media
content for market intelligence and customer interaction
Baur, Aaron Wolfgang
-
2016
Persistent link: https://www.econbiz.de/10011528133
Saved in:
5
Privacy in social networks : economic options for regulation
Nolte, Claus-Georg
-
2018
Abstract: The first concept of privacy was provided by Samuel D. Warren and Louis Brandeis in 1890 as “the right to be left alone”. At that time, the world was more than a century away from people voluntary disclosing information and sharing data on a large scale via the Internet on social...
Persistent link: https://www.econbiz.de/10012197554
Saved in:
6
Leveraging customer knowledge in open innovation processes by using social software
Kruse, Paul
-
2016
Persistent link: https://www.econbiz.de/10011521979
Saved in:
7
Enhancing automation and interoperability in enterprise crowdsourcing environments
Hetmank, Lars
-
2016
Persistent link: https://www.econbiz.de/10011587160
Saved in:
8
User engagement in
social
media
: an individual-level perspective
Weiger, Welf Hermann
-
2017
Persistent link: https://www.econbiz.de/10011686891
Saved in:
9
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias
-
2015
Persistent link: https://www.econbiz.de/10011343798
Saved in:
10
Employee involvement in open innovation : the role of new technologies, external employees and trust issues
Abu El-Ella, Nagwan
-
2015
Persistent link: https://www.econbiz.de/10011342471
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