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Consumer behaviour
19
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The influence of
brand
experiences onto
brand
preference,
brand
meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
3
Essays on consumer welfare
Lin, Pin
-
2017
Persistent link: https://www.econbiz.de/10011631896
Saved in:
4
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
5
Property
brand
management : applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
-
2015
Persistent link: https://www.econbiz.de/10011344753
Saved in:
6
Motivation, preference and willingness to pay for selected credence food attributes
Dahlhausen, Johanna Lena
-
2016
Persistent link: https://www.econbiz.de/10011573116
Saved in:
7
Den Konsumenten im Fokus : eine verbraucherorientierte Analyse des Product Carbon Footprints entlang der Wertschöpfungskette von Spargel
Lampert, Paul
-
2016
Persistent link: https://www.econbiz.de/10011582148
Saved in:
8
Brand
gender : increasing
brand
equity through
brand
personality
Lieven, Theo
-
2018
Persistent link: https://www.econbiz.de/10011671136
Saved in:
9
Essays in empirical industrial organization: applications of structural models in the retailing industry
Kotschedoff, Marco
-
2019
Persistent link: https://www.econbiz.de/10012033540
Saved in:
10
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
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