Grzybowski, Lukasz; Liang, Julienne; Zulehner, Christine - 2017
This paper answers two empirical questions. First, we analyze how fixed-mobile (quadruple-play) bundling impacts … retention of consumers in fixed broadband market. Second, we assess how bundling by the incumbent operator impacts the market … provider are less likely to churn. Without quadruple-play bundling the annual retention of fixed broadband consumers would …